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Meet Alstelle
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A vision for clean luxury & purpose-driven self-care.
WHERE IT BEGAN
Born from a personal journey
Alstelle was born from Alexandria Solorzano's personal journey with sensitive skin. A path marked by chronic hives and eczema, and the frustrating reality of finding products that would initially seem promising, only to make her condition worse within six months to a year.
That journey did not end with finding solutions. It inspired a mission.
Drawing from over ten years of project management experience, six years in research and development, an MBA, and doctoral-level business training, Alexandria brought the same rigor she applies professionally to every formula she developed. Each product was researched, trialed, and refined until it was exactly right, not close enough, exactly right.
Every formula is personally overseen by Alexandria from sourcing through production, ensuring the quality and consistency that large-scale manufacturing cannot replicate. Every ingredient is naturally derived, vegan, and consciously sourced for both sensitivity and sensorial luxury.
"But Alstelle was never just about skincare. It was about what skincare could mean. With every purchase, we give back to causes that champion women, education, and the environment. Because true beauty should care for others as deeply as it cares for you."
OUR MISSION
Empower. Educate. Disrupt.
We are here to reimagine what a beauty brand can be, not just what it sells, but what it stands for.
01
Empower
We believe every person deserves products that truly work for their skin, and the confidence that comes from knowing exactly what is in them.
02
Educate
We encourage our community to research what they put on and in their bodies. An informed customer is our greatest success, whether they choose Alstelle or not.
03
Disrupt
We challenge an industry built on excess, trends, and confusion. Less product. More intention. Clean formulas that earn their place in your ritual.
OUR PHILOSOPHY
This is more than a product.
This is ritual meets conscience.
At Alstelle, we believe that self-care is not a luxury reserved for special occasions. It is a daily act of intention, a quiet moment that belongs entirely to you. We design every product to transform your routine into something worth looking forward to.
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Formulated for skin that feels better, looks healthier, and reflects the natural glow within.
Every ingredient is naturally derived, vegan, and consciously sourced. We don't follow clean beauty trends. We helped set the standard for what clean should actually mean.
Clean by conviction
Small-batch, founder-overseen production from sourcing to shelf. The quality and consistency that large-scale manufacturing simply cannot replicate.
Crafted with care
With every Alstelle purchase, we give back to causes championing women, education, and environmental preservation. Beauty with a conscience built in.
Purpose in every purchase
We will never sell you products you don't need or chase trends that don't serve your skin. Our commitment is to what works, not what's popular.
Honest over trendy
"If we can educate our community on why to do their own research on what they put into their bodies and on their skin, that is just as rewarding as any sale."
OUR PHILOSOPHY
OUR TEAM
LOOKING AHEAD
Alstelle in Every Home
Our vision has always been bigger than a product line. We want Alstelle to be a trusted presence in the homes of people who care about what they use, not because we convinced them to, but because they chose us with full knowledge of why.
We are growing thoughtfully, expanding our seasonal collector series, deepening our community, and soon bringing the Alstelle ritual to the most tender skin of all with our upcoming baby line. A physical home for the brand is also part of our vision, a space where the ritual can truly be experienced.
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The next generation deserves clean beauty that empowers them to make informed choices. That is what Alstelle is here for. 🌿