The Story of Alstelle
Beauty With Intention.
Rituals With Purpose.
Born from a personal journey with sensitive skin, Alstelle was created with a simple belief: what we put on our skin should be chosen with care, and the moments we spend caring for ourselves should feel extraordinary.
WHERE IT BEGAN
Born From a Personal Journey
Alstelle was born from Alexandria Solorzano's personal journey with sensitive skin. A path marked by chronic hives and eczema, and the frustrating reality of finding products that would initially seem promising, only to make her condition worse within six months to a year.
That journey did not end with finding solutions. It inspired a mission.
Drawing from over ten years of project management experience, six years in research and development, an MBA, and doctoral-level business training, Alexandria brought the same rigor she applies professionally to every formula she developed. Each product was researched, trialed, and refined until it was exactly right.
Alexandria Solorzano
Founder & CEO
OUR PHILOSOPHY
This is More Than a Product.​
This is Ritual Meets Conscience.
We believe self-care is a daily act of intention. Every formula is thoughtfully crafted with clean ingredients, luxurious textures, and a purpose that extends beyond your skin.
CLEAN BY CONVICTION
Every ingredient is naturally derived, vegan, and consciously sourced. We don't follow trends, we choose what's safe, effective, and intentional
CRAFTED WITH CARE
Small-batch production from sourcing to shelf. We focus on quality, consistency, and formulas that truly work for real skin
PURPOSE IN EVERY PURCHASE
10% of our annual proceeds are donated to causes that champion women, education, and environmental preservation.
OUR MISSION
Empower. Educate. Disrupt.
We are here to reimagine what a beauty brand can be, not just what it sells, but what it stands for.
01
Empower
We believe every person deserves products that truly work for their skin, and the confidence that comes from knowing exactly what is in them.
02
Educate
We encourage our community to research what they put on and in their bodies. An informed customer is our greatest success, whether they choose Alstelle or not.
03
Disrupt
We challenge an industry built on excess, trends, and confusion. Less product. More intention. Clean formulas that earn their place in your ritual.
LOOKING AHEAD
Alstelle in Every Home
Our vision has always been bigger than a product line. We want Alstelle to be a trusted presence in the homes of people who care about what they use, not because we convinced them to, but because they chose us with full knowledge of why.
We are growing thoughtfully, expanding our seasonal collector series, deepening our community, and soon bringing the Alstelle ritual to the most tender skin of all with our upcoming baby line. A physical home for the brand is also part of our vision, a space where the ritual can truly be experienced.​
The next generation deserves clean beauty that empowers them to make informed choices. That is what Alstelle is here for.